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02 INTERVIEW: Colette Stevenson - A Brand Is More Than A Logo

Published on: 24th January, 2022

Join me and designer Colette Stevenson as we discuss how to create a brand that's memorable and aligned with your message.

Most importantly, Colette shares actionable tips on creating a footprint that connects with your target audience.

What We Talk About

  • How to form a colour palette without a graphic designer
  • Forming a strong footprint on social media, without posting every day
  • How do I get more engagement?


Branding goes hand in hand with social media marketing.  So if you haven't already listened, check out episode 01 where I deep-dive into attracting clients on social media without paid ads.

Colette is the founder of Postagrid, a system to create cohesive Instagram grids that align with your brand message.

What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha
www.upgradeyoureducationbusiness.com


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✦ Instagram: @samtalksbusiness
✦ LinkedIn: Sumantha McMahon


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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.

I specialise in supporting education business owners launch, grow and scale on their terms.

Here are three ways to work with me:

#1 Bespoke 1:1 Mentoring
Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind
The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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About the Podcast

Upgrade Your Education Business
Tutors and education business owners - you're in the right place! This is the home to fluff-free and actionable ideas to grow your business on your terms. I'm your host Sumantha, the founder of the ATTRACT® Approach, a business trainer with over 15 years of experience and a former teacher-turned-tutor. I walk the journey with you through weekly episodes to help you with tangible growth and an improved mindset. You'll also hear from inspirational guests at different stages of their journeys. For more about me and my work, visit www.upgradeyoureducationbusiness.com. In the meantime, sit back, listen and enjoy!

About your host

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Sumantha McMahon

Hello! I'm a qualified business trainer who had a career change into teaching. In 2017, I left the classroom and became a professional tutor. Now, I bring both my worlds together and exclusively support education business owners to launch and grow on their terms.