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165 Hugh Viney: Building A Business That Doesn't Need You (And Other Lessons Learnt)

Published on: 30th June, 2025

This is one of the most powerful discussions I've had on the podcast.

Hugh Viney, CEO of Minerva Tutors and Minerva Virtual Academy, shares his honest methods that helped him:

  • Create a tuition business that didn't need him
  • Create an online school using a £50k loan from his tuition business

My favourite thing about this conversation is how Hugh breaks down all of his decisions making it accessible to anyone aspiring to take their businesses to new heights.

Enjoy :-)

Sumantha

About Hugh Viney:

Over the last eleven years since founding Minerva, Hugh's leadership and dedication has enabled thousands of students, overlooked by the traditional system, to receive the education and qualifications they deserve. He founded Minerva Virtual Academy, a multi-award-winning online school for students aged 11-18 and the UK’s fastest-growing school, having grown to 1100 full-time students (and counting) in 4 years. It is also the largest online school of its kind to be accredited by the Department for Education. Today, he leads MVA’s mission to provide a flexible and supportive alternative to traditional school, giving more young people access to the British Curriculum in a way that works for them.

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👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.


This podcast is recorded using Riverside. Sign up for your account here (free plan available)

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

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About the Podcast

Upgrade Your Education Business
Actionable strategies for tutors and education business owners to attract students, grow sustainably and build a business that works for you.
Upgrade Your Education Business is the go-to podcast for private tutors and education business owners who want to grow a sustainable, joyful business without following formulas or burning out.

Hosted by experienced business mentor Sumantha McMahon, each episode is packed with practical marketing and sales strategies, mindset insights, and real talk about the highs and lows of running your own tutoring business.

Whether you’re just starting or looking to refine and simplify what you’ve built, you’ll find inspiration and actionable advice that helps you attract students, boost your visibility, and create a business that works for your version of success.

🎧 New episodes every week, including short mindset boosters and deeper strategy sessions.

About your host

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Sumantha McMahon

With over 20 years of experience and having mentored 100+ tutors, Sumantha shares practical, non-formulaic strategies to help you attract students, grow sustainably, and build a tutoring business that aligns with your version of success. Expect grounded advice on marketing, sales, mindset and productivity, without the overwhelm.