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44 Email Marketing: Convert Subscribers Into Clients

Published on: 5th December, 2022

Want to know if email marketing is for you?  Perhaps you want to improve the results you get from your existing efforts.

If you answered 'yes' to either, then you'll like this episode.

I deep-dive into:

  1.  How to decide whether to include email marketing in your strategy
  2.  Ways to come up with a lead magnet that works
  3.  How to keep people interested through email sequences


Links mentioned in this episode:

My preferred platform is ConvertKit.  Alongside other reasons, my biggest sway was that it has a great reputation of emails landing in inboxes, instead of junk filters.

You can sign up for a free account here (it's not a free trial, you can use it for free).

Also, if you'd like a copy of my eBook about Growing Your Edu Business (Including Passive Income Streams), you can get instant access here.

- Sumantha

P.S.  If you want to have  chat about how we might be able to work together, I'd love to meet you.  Book a call now.


Come and say hello!

✦ Get free training and updates to your inbox (no spam)
✦ FREE Facebook group
✦ Instagram: @samtalksbusiness
✦ LinkedIn: Sumantha McMahon

May contain affiliate links.  I only recommend apps that I use or personally would use.


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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.

I specialise in supporting education business owners launch, grow and scale on their terms.

Here are three ways to work with me:

#1 Bespoke 1:1 Mentoring
Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind
The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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About the Podcast

Upgrade Your Education Business

Each week, Sumantha shares fluff-free actionable ideas for education businesses who want to grow their businesses on their terms. 

Whether it’s marketing, turning ideas to income or wellbeing, each episode is designed to inspire you to take action that you can mould to suit your needs. 

Sumantha has been delivering training to large and medium sized businesses for 17+ years. As a teacher-turned-tutor, she now focuses on supporting education businesses. Outside of this, Sumantha delivers training to organisations and UK-based school trusts. For more information, visit www.UpgradeYourEducationBusiness.com

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SUMANTHA MCMAHON