full

44 Email Marketing: Convert Subscribers Into Clients

Published on: 5th December, 2022

Want to know if email marketing is for you?  Perhaps you want to improve the results you get from your existing efforts.

If you answered 'yes' to either, then you'll like this episode.


I deep-dive into:

  1.  How to decide whether to include email marketing in your strategy
  2.  Ways to come up with a lead magnet that works
  3.  How to keep people interested through email sequences


Links mentioned in this episode:


My preferred platform is ConvertKit.  Alongside other reasons, my biggest sway was that it has a great reputation of emails landing in inboxes, instead of junk filters.


You can sign up for a free account here (it's not a free trial, you can use it for free).


Also, if you'd like a copy of my eBook about Growing Your Edu Business (Including Passive Income Streams), you can get instant access here.


- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.


This podcast is recorded using Riverside. Sign up for your account here (free plan available)

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

Next Episode All Episodes Previous Episode

Sign up to be the first to hear about freebies!

Listen for free

Show artwork for Upgrade Your Education Business

About the Podcast

Upgrade Your Education Business
Actionable strategies for tutors and education business owners to attract students, grow sustainably and build a business that works for you.
Upgrade Your Education Business is the go-to podcast for private tutors and education business owners who want to grow a sustainable, joyful business without following formulas or burning out.

Hosted by experienced business mentor Sumantha McMahon, each episode is packed with practical marketing and sales strategies, mindset insights, and real talk about the highs and lows of running your own tutoring business.

Whether you’re just starting or looking to refine and simplify what you’ve built, you’ll find inspiration and actionable advice that helps you attract students, boost your visibility, and create a business that works for your version of success.

🎧 New episodes every week, including short mindset boosters and deeper strategy sessions.

About your host

Profile picture for Sumantha McMahon

Sumantha McMahon

With over 20 years of experience and having mentored 100+ tutors, Sumantha shares practical, non-formulaic strategies to help you attract students, grow sustainably, and build a tutoring business that aligns with your version of success. Expect grounded advice on marketing, sales, mindset and productivity, without the overwhelm.