61 Start & Grow A Membership: 10 Lessons Learnt

Memberships are a great way to create recurring revenue but of course, you can only do that if people become members.

And the thing that gave me the confidence to go for it was by speaking to people. 

I formed the idea and floated it with existing clients.  They gave me useful feedback, but it was their thumbs up that made me realise I was onto something people would want to be a part of.

So, in this episode, I share 10 lessons learnt from running and growing mine!

The main technology I use:

Thinkific (they have a free account)
This is my end-to-end solution for managing payments, enrolments and hosting the session recordings and resources.

ConvertKit (they have a free account)
This is my email marketing platform that I connect to Thinkific. It helps me support members during onboarding, and is what I use to send updates.

Zoom (for video calls)
I use this for my mastermind, 1:1 mentoring and tuition.  Facilities like break out rooms allows for high-quality online teaching and learning.

Here's a quick summary of them:

1. Be prepared for members to use your membership as they wish
2. Be open to it evolving over time 
3. If it makes sense, screen people before they join 
4. Be clear of the fundamental values and principles of your membership and safeguard them
5. Be clear on what your membership offers and guide people
6. Accept that you can't accommodate everyone
7. Invest in the right support and technology beforehand
8. Plan beforehand and maintain it 
9. Encourage people to stay in your membershipfor as long as makes sense for them
10. Promote it in a sustainable way

Enjoy :-)

- Sumantha

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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.

I specialise in supporting education business owners launch, grow and scale on their terms.

Here are three ways to work with me:

#1 Bespoke 1:1 Mentoring
Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind
The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.