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67 Social Media Is Changing - We HAVE To Change With It

Published on: 29th May, 2023

I'm increasingly finding that my clients are just not attracting new customers through social media marketing in the traditional ways, especially my tutor clients. 

 So in this episode, I talk about the things I've noticed from both my experience and what's working for my clients, so that you can tailor your strategy. 


This episode is perfect for you if you either can't work out why you're not getting results through social media marketing or if you want to boost the number of clients you attract. 


I unpack:


  1.  How participating can control the algorithm
  2.  The powerful link between relationships and sales
  3.  How being authentic is more important now, than ever
  4.  Myths that might be holding you back from success


Links Mentioned


Enjoy :-)


- Sumantha

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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years experience, and a former teacher turned tutor.


I specialise in supporting education business owners launch, grow and scale on their terms.


Here are three ways to work with me:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Training Jukebox

A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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About the Podcast

Upgrade Your Education Business
Actionable strategies for tutors and education business owners to attract students, grow sustainably and build a business that works for you.
Upgrade Your Education Business is the go-to podcast for private tutors and education business owners who want to grow a sustainable, joyful business without following formulas or burning out.

Hosted by experienced business mentor Sumantha McMahon, each episode is packed with practical marketing and sales strategies, mindset insights, and real talk about the highs and lows of running your own tutoring business.

Whether you’re just starting or looking to refine and simplify what you’ve built, you’ll find inspiration and actionable advice that helps you attract students, boost your visibility, and create a business that works for your version of success.

🎧 New episodes every week, including short mindset boosters and deeper strategy sessions.

About your host

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Sumantha McMahon

With over 20 years of experience and having mentored 100+ tutors, Sumantha shares practical, non-formulaic strategies to help you attract students, grow sustainably, and build a tutoring business that aligns with your version of success. Expect grounded advice on marketing, sales, mindset and productivity, without the overwhelm.