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PS 114 You Don’t Need Permission to Change Your Mind
Many tutors hold onto offers or pricing out of fear of change. But your business should serve you as much as your clients.
In this episode, I share how letting go of what no longer works can reignite your enthusiasm, strengthen your marketing, and make sales easier.
Enjoy :-)
Sumantha
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👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.
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© 2024 Sumantha McMahon
Transcript
Sometimes we keep offers, we keep pricing. We keep strategies simply because we feel we should.
Sumantha::We worry that changing them will make us seem unreliable or we worry about what people will think.
Sumantha::We worry about rejection.
Sumantha::I have definitely held onto things because of those limiting beliefs, even though they weren't serving me, and even though I knew I could offer something better.
Sumantha::But something we have to remember is that our business exists. To serve both us and our clients, and we need to remember both of them because sometimes we put our clients first when we should be also taking ourselves into the mix.
Sumantha::Sometimes we think too much with what we need and we are not thinking about what serves our clients.
Sumantha::Not in an uncaring way, but often in a way where we are not considering. Whether it's something that's going to be palatable to our clients.
Sumantha::Are we using the right messaging? Are we offering the right thing that they are going to buy, that they're going to feel safe in?
Sumantha::A client of mine actually kept running group classes long after her enthusiasm for them had gone.
Sumantha::She wasn't enjoying them. She realized group classes weren't really for her or at least the way she was running them.
Sumantha::When she was ready to address that, she replaced it with a new format.
Sumantha::So actually she ended up falling in love with her group classes all over again.
Sumantha::But she was doing them in a way that she really enjoyed and that excited her.
Sumantha::And when she did it like that, her clients felt that renew energy.
Sumantha::And more people were signing up.
Sumantha::All of a sudden her discovery calls, her sales calls weren't such hard work because she was feeling that enthusiasm.
Sumantha::So I want to ask you, is there something you're holding onto because you're worried about how it might look if you let go?
Sumantha::Or is it because you're worried maybe, of what you might miss out on if you let go?
Sumantha::You don't need permission to change your mind.
Sumantha::You can change your mind as many times as you like whenever you like.
Sumantha::So if there's that thing that you are hesitating about, go for it.
Sumantha::Because if you do a bit of a worst case scenario analysis, it's rarely something you can't recover from.
