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10 Entering The Entrance Exam Market With Ilana King

Published on: 21st March, 2022

"Google is your friend!"  Join Ilana and I as we discuss how to enter the entrance exam tuition market.

And one of the key things is to research, research and research. 


As with any market, you need to know it inside and out, but it's particularly key when it comes to the high-stakes entrance exam world.



Here are questions we specifically address:

  1. How do you get started given that it can be a 'secretive' market?
  2. What are the key things to consider?
  3. How do you gain trust amongst parents when you're just starting and/or don't have results or testimonials yet?
  4. Where do you get teaching materials from?


Ilana King is the founder of Education Pathfinder and she has developed flexible and effective course for anyone looking to enter the entrance exam market.


What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.


- Sumantha

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👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.


This podcast is recorded using Riverside. Sign up for your account here (free plan available)

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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About the Podcast

Upgrade Your Education Business
Actionable strategies for tutors and education business owners to attract students, grow sustainably and build a business that works for you.
Upgrade Your Education Business is the go-to podcast for private tutors and education business owners who want to grow a sustainable, joyful business without following formulas or burning out.

Hosted by experienced business mentor Sumantha McMahon, each episode is packed with practical marketing and sales strategies, mindset insights, and real talk about the highs and lows of running your own tutoring business.

Whether you’re just starting or looking to refine and simplify what you’ve built, you’ll find inspiration and actionable advice that helps you attract students, boost your visibility, and create a business that works for your version of success.

🎧 New episodes every week, including short mindset boosters and deeper strategy sessions.

About your host

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Sumantha McMahon

With over 20 years of experience and having mentored 100+ tutors, Sumantha shares practical, non-formulaic strategies to help you attract students, grow sustainably, and build a tutoring business that aligns with your version of success. Expect grounded advice on marketing, sales, mindset and productivity, without the overwhelm.