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41 How To Start Selling To Schools with Cerys Keneally

Published on: 14th November, 2022

This is a corker of an episode!  Cerys shares SO much value - you're going to want to have a pen and paper ready.

In this discussion, we focus on key apprehensions or struggles people might have when trying to sell to schools.


And although Cerys' advice was spot on, much of it applies to many other areas of business - not just when selling to schools.


Here's what I asked:

  1.  If someone is wondering why no-one is buying their offer, what can they do to audit what might be going wrong?
  2. There's a perception that school budgets are tight.  What tips do you have on how to price offers?
  3. How can people boost their chances of getting a positive response from approaching schools?

This is worth a listen - Cerys knows her stuff!


Enjoy :-) 


- Sumantha

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👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


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About the Podcast

Upgrade Your Education Business
Actionable strategies for tutors and education business owners to attract students, grow sustainably and build a business that works for you.
Upgrade Your Education Business is the go-to podcast for private tutors and education business owners who want to grow a sustainable, joyful business without following formulas or burning out.

Hosted by experienced business mentor Sumantha McMahon, each episode is packed with practical marketing and sales strategies, mindset insights, and real talk about the highs and lows of running your own tutoring business.

Whether you’re just starting or looking to refine and simplify what you’ve built, you’ll find inspiration and actionable advice that helps you attract students, boost your visibility, and create a business that works for your version of success.

🎧 New episodes every week, including short mindset boosters and deeper strategy sessions.

About your host

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Sumantha McMahon

With over 20 years of experience and having mentored 100+ tutors, Sumantha shares practical, non-formulaic strategies to help you attract students, grow sustainably, and build a tutoring business that aligns with your version of success. Expect grounded advice on marketing, sales, mindset and productivity, without the overwhelm.