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41 How To Start Selling To Schools with Cerys Keneally

Published on: 14th November, 2022

This is a corker of an episode!  Cerys shares SO much value - you're going to want to have a pen and paper ready.

In this discussion, we focus on key apprehensions or struggles people might have when trying to sell to schools.

And although Cerys' advice was spot on, much of it applies to many other areas of business - not just when selling to schools.

Here's what I asked:

  1.  If someone is wondering why no-one is buying their offer, what can they do to audit what might be going wrong?
  2. There's a perception that school budgets are tight.  What tips do you have on how to price offers?
  3. How can people boost their chances of getting a positive response from approaching schools?

This is worth a listen - Cerys knows her stuff!

Enjoy :-) 

- Sumantha

P.S.  If you want to have  chat about how we might be able to work together, I'd love to meet you.  Book a call now.


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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.

I specialise in supporting education business owners launch, grow and scale on their terms.

Here are three ways to work with me:

#1 Bespoke 1:1 Mentoring
Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind
The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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About the Podcast

Upgrade Your Education Business
Tutors and education business owners - you're in the right place! This is the home to fluff-free and actionable ideas to grow your business on your terms. I'm your host Sumantha, the founder of the ATTRACT® Approach, a business trainer with over 15 years of experience and a former teacher-turned-tutor. I walk the journey with you through weekly episodes to help you with tangible growth and an improved mindset. You'll also hear from inspirational guests at different stages of their journeys. For more about me and my work, visit www.upgradeyoureducationbusiness.com. In the meantime, sit back, listen and enjoy!

About your host

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Sumantha McMahon

Hello! I'm a qualified business trainer who had a career change into teaching. In 2017, I left the classroom and became a professional tutor. Now, I bring both my worlds together and exclusively support education business owners to launch and grow on their terms.