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42 How to get your business in front of the right people

Published on: 21st November, 2022

You have a great thing to offer clients, but if the right people don't know about it, how will it sell?

In this episode, I share ways to boost your visibility while prioritising quality of quantity - focusing on the right audience, over a large audience.


And the good news is, I share ways to be in fewer places and attract people to you!


Here's what I share:

  • Leading with high-quality content (and what type gets people to become customers)
  • Ways you can stand in one spot and have people come to you
  • Some tips to make email marketing generate results
  • How to turn one piece of content into many


Enjoy :-)


- Sumantha

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👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.


This podcast is recorded using Riverside. Sign up for your account here (free plan available)

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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About the Podcast

Upgrade Your Education Business
Actionable strategies for tutors and education business owners to attract students, grow sustainably and build a business that works for you.
Upgrade Your Education Business is the go-to podcast for private tutors and education business owners who want to grow a sustainable, joyful business without following formulas or burning out.

Hosted by experienced business mentor Sumantha McMahon, each episode is packed with practical marketing and sales strategies, mindset insights, and real talk about the highs and lows of running your own tutoring business.

Whether you’re just starting or looking to refine and simplify what you’ve built, you’ll find inspiration and actionable advice that helps you attract students, boost your visibility, and create a business that works for your version of success.

🎧 New episodes every week, including short mindset boosters and deeper strategy sessions.

About your host

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Sumantha McMahon

With over 20 years of experience and having mentored 100+ tutors, Sumantha shares practical, non-formulaic strategies to help you attract students, grow sustainably, and build a tutoring business that aligns with your version of success. Expect grounded advice on marketing, sales, mindset and productivity, without the overwhelm.