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53 Creating Digital Products For Passive Income Streams

Published on: 13th February, 2023

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Digital products are a great way to create passive income streams.

Although the word 'passive' is often interpreted as making money in your sleep, don't underestimate the need to keep signalling people to them! 

But they're still an effective way to get more out of your time and to leverage your income.

In this episode, I help you come up with a great idea for a digital product and if you already have one, you'll get some ideas on how to promote and sell it too.

What I unpack:

  1. How to come up with an idea that will sell
  2. The power of the name
  3. Deciding on its format (and making sure people use it)
  4. Creating an effective launch plan
  5. Creating a strong marketing strategy


Enjoy :-)

- Sumantha



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Some links are affiliate - I earn a small commission at no cost to you. I only recommend things that I use.


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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.

I specialise in supporting education business owners launch, grow and scale on their terms.

Here are three ways to work with me:

#1 Bespoke 1:1 Mentoring
Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind
The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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About the Podcast

Upgrade Your Education Business
Tutors and education business owners - you're in the right place! This is the home to fluff-free and actionable ideas to grow your business on your terms. I'm your host Sumantha, the founder of the ATTRACT® Approach, a business trainer with over 15 years of experience and a former teacher-turned-tutor. I walk the journey with you through weekly episodes to help you with tangible growth and an improved mindset. You'll also hear from inspirational guests at different stages of their journeys. For more about me and my work, visit www.upgradeyoureducationbusiness.com. In the meantime, sit back, listen and enjoy!

About your host

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Sumantha McMahon

Hello! I'm a qualified business trainer who had a career change into teaching. In 2017, I left the classroom and became a professional tutor. Now, I bring both my worlds together and exclusively support education business owners to launch and grow on their terms.