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68 The 5 Stages Of Launching Something New

Published on: 5th June, 2023

Links Mentioned
My recommended email marketing platform (ConvertKit)
The LMS I use (Thinkific)
Episode - Streamlining & Automating
Video - How I Onboard New Clients


One of the ways I help clients take an idea to income is by helping them create a launch plan. 

So today, I  mentor you from afar and give you some ideas of how to structure a launch so that: 

a) It's successful 
b) You can launch as quickly as possible without worrying about it being perfect - in a way that doesn't hamper the quality of what you're delivering. 

Here are the five stages I talk about:

  1.  Ways to confirm there's a demand for your new service or product
  2.  Splitting your launch into phases
  3.  Having logistics in place for a smooth launch
  4.  Carrying out mini (live) tests
  5.  An agile process for ongoing development


Enjoy :-)

- Sumantha



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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.

I specialise in supporting education business owners launch, grow and scale on their terms.

Here are three ways to work with me:

#1 Bespoke 1:1 Mentoring
Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind
The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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About the Podcast

Upgrade Your Education Business

Each week, Sumantha shares fluff-free actionable ideas for education businesses who want to grow their businesses on their terms. 

Whether it’s marketing, turning ideas to income or wellbeing, each episode is designed to inspire you to take action that you can mould to suit your needs. 

Sumantha has been delivering training to large and medium sized businesses for 17+ years. As a teacher-turned-tutor, she now focuses on supporting education businesses. Outside of this, Sumantha delivers training to organisations and UK-based school trusts. For more information, visit www.UpgradeYourEducationBusiness.com

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Sumantha McMahon

Hello! I'm a qualified business trainer who had a career change into teaching. In 2017, I left the classroom and became a professional tutor. Now, I bring both my worlds together and exclusively support education business owners to launch and grow on their terms.