PS. 08 What We Think Doesn't Matter

We can't assume that others have the same struggles as us.  Sounds obvious, right?

Well, it's tempting to create services and products with ourselves in mind.

For instance, I'm a tutor who helps other tutor business owners.

I can't assume they have the same pain points as me.  And as education business owners, we're prone to deciding what support people need.

Soundbites

" And that's why I rarely encourage people to carry out the traditional target audience exercise where you use your imagination to pinpoint who they are and what problems they're having. Instead, here's an actionable step you can take to really understand your audience."

" In short, we have to understand the real problems real potential customers are having."


Enjoy :-)

Sumantha


This inspiration was taken from the Small Business Big Lessons Podcast, Episode 8

✦ Get free training and updates to your inbox (no spam)
✦ FREE Facebook group
✦ Instagram: @samtalksbusiness
✦ LinkedIn: Sumantha McMahon 

____________________

👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.

I specialise in supporting education business owners launch, grow and scale on their terms.

Here are three ways to work with me:

#1 Bespoke 1:1 Mentoring
Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind
The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.