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73 How To Build Authority In Your Niche (So You Become A Go-To)

Published on: 17th July, 2023

Marketing can be hard work, and we often feel like we're stuck on a content treadmill.

In this episode, I share ways to change that.


Ways to:

  • Be in fewer places in a way where people come to us
  • Position yourself as a 'go-to' in your niche
  • Build a loyal audience


The truth is, if we work hard on marketing, it needs to work even harder for us.


And I want to show you how to make it happen!



Episodes Mentioned


58 Collaboration Isn't Saying Yes To Everyone!


71 Choosing The Right Business Support That'll Get You Results



Enjoy :-)


Sumantha



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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.


I specialise in supporting education business owners launch, grow and scale on their terms.


Here are three ways to work with me:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Training Jukebox

A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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About the Podcast

Upgrade Your Education Business
Tutors and education business owners - you're in the right place! This is the home to fluff-free and actionable ideas to grow your business on your terms. I'm your host Sumantha, the founder of the ATTRACT® Approach, a business trainer with over 15 years of experience and a former teacher-turned-tutor. I walk the journey with you through weekly episodes to help you with tangible growth and an improved mindset. You'll also hear from inspirational guests at different stages of their journeys. For more about me and my work, visit www.upgradeyoureducationbusiness.com. In the meantime, sit back, listen and enjoy!

About your host

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Sumantha McMahon

Hello! I'm a qualified business trainer who had a career change into teaching. In 2017, I left the classroom and became a professional tutor. Now, I bring both my worlds together and exclusively support education business owners to launch and grow on their terms.